Claire Pryke – Associate Director Outreach, Recruitment and Admissions

Associate Director Outreach, Recruitment and Admissions – University of Bradford

In her current role as Associate Director Outreach, Recruitment and Admissions, Claire has both strategic and operational responsibility for the University of Bradford’s fully centralised enquiries and admissions functions, international student support and UKVI compliance and outreach and student recruitment in the UK, Europe, and UK International markets.

Claire has 18 years’ experience of working in higher and further education marketing, recruitment, and admissions, previously working as Head of UK Recruitment and Admissions and as Marketing and Recruitment Manager for the Faculty of Health Studies at Bradford, and in marketing positions at the University of Leeds and Leeds City College.

Claire is passionate about supporting students from all backgrounds to achieve the best possible educational outcomes and is a Community Governor for Gorse Academies Trust Post 16 Governing Body (since 2015), a member of the governing body Finance Committee and lead governor for Pupil Premium.

Claire represents the University on the Go Higher West Yorkshire Board and chairs the GHWY Access and Participation Subgroup. A Chartered Marketer and Fellow of the Chartered Institute of Marketing, Claire also chairs the Chartered Institute of Marketing Yorkshire Board.

Claire was awarded a degree in Modern Languages (French and Spanish) from the University of Bradford in 1996, realising her true passion for Marketing only after completing her university studies.
With no business or marketing qualifications from school, Claire studied for a number of academic and professional qualifications in her own time to proactively change her career direction, finally completing an MA in Marketing from Birmingham City University in 2007. This change required determination and focus but has also been extremely rewarding, particularly after moving into the education sector. Claire initially began her marketing career in business-to-business marketing, taking the opportunity to change sector in 2004, applying for an advertised role in education, which was more closely aligned to her core values and career aspirations.

Sectors worked in and routes taken:


Higher Education
Research and Innovation (2007-2009)
Outreach, Recruitment and Admissions (2009 – present)



    What I would like to get involved in

    Inspirational talk

    Mentoring / Coaching young people

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